Celebrity “always included” pricing

CELEBRITY Cruises says it’s ushering in a new era of simplified pricing for its voyages, with a new approach called “Always Included”, meaning every fare will now include wi-fi, drinks and gratuities.

The move is effective for all bookings from 18 Nov, with the company saying it puts to an end the days of “confusing promotions, complicated add-ons and limited time offers”.

Celebrity Cruises President and CEO, Lisa Lutoff-Perlo (pictured), said “everything we do at Celebrity is driven by the desire to redefine what today’s luxury looks and feels like, with experiences modern travellers want”.

“Today, nothing is more luxurious than when things are extra simple and extra special... we wanted to bring that big wonderful feeling of ‘everything is taken care of’ to life for our guests,” she said.

The new pricing concept offers unlimited drinks including classic cocktails, wines by the glass, beer, soft drink, specialty coffees, juices and bottled water, as well as free unlimited wi-fi for social media, email and the web.

Service charges are also included, although these were already part of Celebrity fares for the Australian and NZ markets.

There’s also the option to addon an “Elevate” package which offers unlimited premium drinks and shore excursions worth up to US$200 per person, or the ultimate “Indulge” package which also adds unlimited streaming wi-fi and up to US$400 per person in on-board credit.

All guests in the all-suite The Retreat part of the ships will receive the Indulge package at no additional charge.

Celebrity’s Always Included pricing is available for all new bookings on any of the line’s cruise offerings apart from Galapagos voyages.

Celebrity has also reinvented its Captain’s Club loyalty program to offer new perks and special onboard experiences to members.

For more details of the new Always Included program see thecelebritycommitment.com.au.

More on today’s cover page.