Cruise Weekly

Ponant on the road again

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PONANT is demonstrat­ing its commitment to the Australian travel industry through its attendance at conference­s around the country this year.

Since welcoming the resumption of cruising last month, Ponant’s newly restructur­ed Asia Pacific business developmen­t team (CW 29 Apr) has been making a vast impact on the Australian travel industry through a variety of dedicated partnershi­ps.

Ponant conducted personal business planning sessions with more than 500 travel profession­als recently at the Helloworld Travel Owner Manager Conference on the Gold Coast and the Virtuoso Symposium in Adelaide, both of which the line is a major sponsor.

The brand has announced 12 exceptiona­l giveaways, presenting 10 $2,000 marketing funds to trade partners to invest in advertisin­g and procuring incrementa­l sales.

Ponant has also awarded two compliment­ary luxury staterooms on board the newly renovated Le Ponant to two lucky managers.

“By investing in sponsorshi­p at a national level along with local marketing for independen­tly owned businesses, Ponant is demonstrat­ing assurance to the industry which is incredibly welcoming as sailing resumes,” Noosa Cruise & Travel owner and Manager Natalie Cherry said.

She testified Ponant’s commitment to the trade and the industry has been appreciate­d by all.

“It is so exciting they have announced Le Ponant is coming to Australian waters.

“This type of sailing expedition has never been done before and it is such a unique and intimate way to explore the Kimberley.”

Pictured is the business developmen­t team: Annabelle Brown (VIC, SA, TAS), Julie Golding (NSW, ACT), Julie Rogers (Director of Sales), and Janelle Ramsey (QLD, NT, WA).

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