Celeb campaign launch
CELEBRITY Cruises has launched a global advertising campaign, introducing consumers to its unique relaxed “luxury resort at sea” offerings.
The cruise line’s new campaign brings to life the “FULLness” of the journey on a Celebrity voyage, which promises to take viewers to places they’ve never been before; from new destinations around the world to new cruise ship design; and from unrivalled culinary experiences to unparalleled wellbeing at sea.
The campaign uses “powerFULL” visuals to bring to life each of the experiences as a journey unto themselves: watching the sun set over the ocean at the aptly named Sunset Bar is a Journey BeautiFULL; yoga at sea on the ship’s resort deck becomes Journey MindFULL; a decadent meal crafted by Michelin-starred chef Daniel Boulud unfolds as Journey FlavorFULL; exploring the rich culture of a new destination comes alive as Journey ColorFULL; and Celebrity’s renowned service comes to life as Journey ThoughtFULL.
The new campaign is now appearing on all media channels, including television, digital & social media, and comes at a time when people are beginning to think ahead to travelling more in the new year.
“Celebrity Cruises has always been a trailblazer and we are once again leading the industry and putting the guest at the centre of the experiences we create,” said President & Chief Executive Officer Lisa Lutoff-Perlo.
“While the words in this campaign are powerful, what it really brings to life is the way we focus on our guests and create an experience that completely enriches the way they see the world.”
“What better way to see the best places in the world, than on the best places in the world, our Celebrity ships.”
MEANWHILE, the cruise line has broken more ground in New Zealand, with Celebrity Eclipse
becoming the first ship to call in Christchurch’s purpose-built cruise facility (pictured).
As the first ship to visit Christchurch since early 2020, the arrival of Eclipse also marks the city’s return to cruise.
Celebrity Vice President & Managing Director APAC Tim Jones, Christchurch City Mayor Phil Mauger, Lyttelton Port Company dignitaries, and the executive team of Eclipse were present for an official plaque exchange to celebrate the longawaited milestone.
“Someday is finally here,” Jones enthused.
“These have been challenging times for those of us who are reliant on the travel and hospitality industry, but today is a day of tremendous hope and optimism as we celebrate the restart of cruise tourism in Christchurch,” he added.
“We are incredibly proud to be at the forefront of the restart, having worked hand in glove with the local communities, port authorities, and our valued travel partners who we wouldn’t be here today without, as we worked towards our common goal of showing guests they can Journey WonderFULL in this region once more.”
It is the second such celebration in as many days for Eclipse, which commemorated cruise’s return to Dunedin on Wed (CW 27 Oct).