TC One sets sail for cruise

CRUISE bookings are set to become a major driver of the Travellers Choice TC One online booking platform, with Managing Director Christian Hunter revealing that by the end of Jun next year, the company will introduce fully-integrated live cruise bookings for the first time (CW breaking news).

The “game-changing” update was relayed to members over the weekend at Travellers Choice’s Annual General Meeting in Melbourne, alongside the revelation touring will also be incorporated into the platform by the end of this year.

When the updated cruise inventory goes live, Hunter said its members will have access to a B2C channel with more content than most established OTAs.

“This is the next phase and move to a fully-integrated online, offline solution - this is where the future is going to be,” he said.

Speaking to CW on the sidelines of the event, Hunter added cruise was a particularly “big ticket item” that will “transform the usage of the TC One platform”.

“Our members will be able to make the bookings directly through their own discrete channel but every member will also have that content live for their customers to book through their own website,” he enthused.

“This will be full, live bookable inventory for all major cruise lines, it is going to be insane the power that our members will have...it will enable travellers to talk to a member in the store, they can get sent the quote but then can go online and book it themselves - so there’s nothing like it in the marketplace.”

In May, Travellers Choice also expanded TC One’s access to car rentals, attractions & activities.