CATWALK ON THE WILD SIDE
He made a roaring debut at Mercedes-Benz Fashion Week Australia and now there’s no turning back for Will Brunton. His label, Will Be, has the fash pack flocking for first dibs.
DNA: Hi Will, welcome to the DNA family. Will Brunton: Thanks for having me! You’re a relative newbie on the fashion scene, what is the aesthetic behind Will Be? I like to design simple and classic shapes that are finished with unexpected details like raw, unfinished edging and great prints. This year was your first taste of Australian fashion week. How manic is it as a first timer? Surprisingly calm! I had a great team to help produce the show, which made it very easy for me to sit back and watch it go. Okay, what was your craziest experience during fashion week? A few of our models had to change halfway through the short, eight minute show. We were literally dressing the models until they turned the corner! Was it tough being surrounded by – and dressing – all of your delicious male models? Very tough! You pay particular attention to the tailoring and structure of your garments. Why should consumers do the same? Tailored garments are an essential in a man’s wardrobe. A great blazer adds sophistication to any look and a tailored vest will give an outfit a modern update. The giraffe print features heavily in your
A giraffe is unique and strong and the monochromatic colour palette keeps it tasteful yet fun.
collection. What drew you to the safari? I love animal prints, although some have been overdone. A giraffe is unique and strong and the monochromatic colour palette keeps it tasteful yet fun. Do you like your fashion wild or whimsical? Wild! Your collection is entirely monochromatic. Why keep out the colour? Black and white is timeless. I like crisp whites and keeping the whole collection monochromatic makes the print look strong and bold. Where next? World domination? I’ve just launched my online store and am stocking some great Australian labels like L’America, Paint It Red and Vanguard as well as my own. I’m going to keep on designing and plan to eventually expand my brand internationally. Stay tuned!