DNA Magazine

BRANDS SETTING NEW TRENDS IN THE SUSTAINABL­E, ETHICAL FASHION INDUSTRY…

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• G-Star worked with Parley to create its RAW For The Oceans collection and are collaborat­ing with superstars like Pharrell Williams to promote it.

• Alternativ­e Apparel offer a range of products made from eco-friendly and organic fabrics, non-toxic, low-impact and recycled materials. Eighty per cent of their garments are made with sustainabl­e materials and processes.

• United By Blue is a sustainabl­e outdoor apparel and accessorie­s brand who remove 500g of trash from the ocean with each item sold. Ever y lit tle helps, and to date they have removed over 456 tons.

• People Tree is a UK company recognised as pioneers in ethical and environmen­tally sustainabl­e fashion. For over 25 years, they have partnered with Fair Trade producers, garment workers, artisans and farmers in the developing world to produce ethical and eco-fashion collection­s.

• Everlane offer their customers Radical Transparen­cy on pricing and factories. You can view the factory your item is made in via their website. www. everlane.com

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