BRANDS SET­TING NEW TRENDS IN THE SUS­TAIN­ABLE, ETH­I­CAL FASH­ION IN­DUS­TRY…

DNA Magazine - - STYLE -

• G-Star worked with Par­ley to cre­ate its RAW For The Oceans col­lec­tion and are col­lab­o­rat­ing with su­per­stars like Phar­rell Wil­liams to pro­mote it.

• Al­ter­na­tive Ap­parel of­fer a range of prod­ucts made from eco-friendly and or­ganic fab­rics, non-toxic, low-im­pact and re­cy­cled ma­te­ri­als. Eighty per cent of their gar­ments are made with sus­tain­able ma­te­ri­als and pro­cesses.

• United By Blue is a sus­tain­able out­door ap­parel and accessories brand who re­move 500g of trash from the ocean with each item sold. Ever y lit tle helps, and to date they have re­moved over 456 tons.

• Peo­ple Tree is a UK com­pany recog­nised as pi­o­neers in eth­i­cal and en­vi­ron­men­tally sus­tain­able fash­ion. For over 25 years, they have part­nered with Fair Trade pro­duc­ers, gar­ment work­ers, ar­ti­sans and farm­ers in the de­vel­op­ing world to pro­duce eth­i­cal and eco-fash­ion col­lec­tions.

• Everlane of­fer their cus­tomers Rad­i­cal Trans­parency on pric­ing and fac­to­ries. You can view the fac­tory your item is made in via their web­site. www. everlane.com

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