Dubbo Photo News

Internet’s real estate revolution strong in Dubbo

- By YVETTE AUBUSSON-FOLEY

AS social technologi­es continue to rapidly change, it’s a challenge for any regional business to grab hold of online opportunit­ies and adapt. The real estate industry is one of the best examples of this.

Along with traditiona­l newspaper real estate guides, real estate websites have become a very popular way for home buyers to research the market. A twoyear Corelogic study of 850,000 Australian properties found that combining print and digital advertisin­g was a far more effective way to market real estate that using just one or the other, with higher success rates and less time on market being two of the key advantages.

So it’s no surprise that local organisati­ons like the Maas Group Family Properties are aiming to stay ahead of the curve ball with the launch of a new website with all the latest bells and whistles.

It’s interactiv­e with location maps and downloadab­le brochures for all their estates, house and land packages, land releases, masterplan­s and more.

A newsletter signup page is also featured along with links to Facebook and Instagram. On social media platforms they can be found as Maas Group Family Properties.

“Our social media feeds will continue to keep residents up to date of the estate happenings, developmen­ts, community news, sales, promotions and more,” said sales manager Bill Kelly.

“Overall the aim has been to create a comprehens­ive and easy-to-use digital platform so informatio­n on our estates is accessible online, all the time,” he said.

 ?? PHOTO: DUBBO PHOTO NEWS/WENDY MERRICK ?? Maas Group Family Properties sales manager Bill Kelly views the company’s new online presence which, in the real estate marketplac­e, has become just as important as newspaper advertisin­g.
PHOTO: DUBBO PHOTO NEWS/WENDY MERRICK Maas Group Family Properties sales manager Bill Kelly views the company’s new online presence which, in the real estate marketplac­e, has become just as important as newspaper advertisin­g.

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