Flat tyre

Bugbear cancelled its Kickstarter campaign when it became clear it wasn’t going to reach its target before deadline. But the company doesn’t regret giving it a shot. “It was a great experience and we learned a lot,” says Suur-Näkki. “I think the main factor [in] our failure was that we didn’t get enough exposure and failed to reach our audience. Not having a playable build didn’t help us either. You really have to experience Next

Car Game yourself to realise we mean business, and I think after word started spreading, the ball really got rolling and our Early Access campaign turned out to be a success. Lesson learned: if you have a great game that’s already at a playable state, Early Access is the way to go.”