Flat tyre


Bug­bear can­celled its Kick­starter cam­paign when it be­came clear it wasn’t go­ing to reach its tar­get be­fore dead­line. But the com­pany doesn’t re­gret giv­ing it a shot. “It was a great ex­pe­ri­ence and we learned a lot,” says Suur-Näkki. “I think the main fac­tor [in] our fail­ure was that we didn’t get enough ex­po­sure and failed to reach our au­di­ence. Not hav­ing a playable build didn’t help us ei­ther. You re­ally have to ex­pe­ri­ence Next

Car Game yourself to re­alise we mean busi­ness, and I think af­ter word started spread­ing, the ball re­ally got rolling and our Early Ac­cess cam­paign turned out to be a suc­cess. Les­son learned: if you have a great game that’s al­ready at a playable state, Early Ac­cess is the way to go.”

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