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For Zatkin, the most com­mon mis­take that a de­vel­oper makes when em­bark­ing on a new project is to fail to con­sider what makes a suc­cess­ful game early on in the process. “It may sound ob­vi­ous, but play­ers in­stinc­tively com­pare the games they play with other games that they have played. So you have to en­sure that your core me­chan­ics are tight, your art is ap­peal­ing, your con­tent is com­pelling, and your game is, ul­ti­mately, en­joy­able.” Be­yond the mech­a­nisms of the game it­self, there’s a host of ex­ter­nal fac­tors a team of­ten fails to con­sider. “A game must have the right mar­ket­ing to com­mu­ni­cate the strong­est ‘hooks’ to make sure peo­ple are in­ter­ested. Then you just con­sider the right dis­tri­bu­tion method for the game, the best price or mon­eti­sa­tion strat­egy, and the sup­port sys­tem so the peo­ple con­tinue to en­joy the ex­pe­ri­ence once they have bought your game.”

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