Primeval time


Im­me­di­ately af­ter Ark’s re­lease into the wild, it dom­i­nated Twitch’s most-viewed streams, rarely slip­ping from the top ten for a few weeks. For a game that de­mands more of com­mu­ni­ties than lone sur­vivors, such will­ing­ness by play­ers to broad­cast their ex­pe­ri­ence is a pub­li­cist’s dream – word-of-mouth mar­ket­ing on a global scale. Ark’s time as the go-to ma­te­rial for stream­ers wasn’t all providence, of course: a sign of the times, Stu­dio Wild­card made the first move, cor­ralling se­lect stream­ers for prelaunch cov­er­age that en­cour­aged the habit. “It’s been great for us,” Rapczak says. “Our de­vel­op­ment team will pop in and get feed­back and talk to those stream­ers as well. We’ve built fun re­la­tion­ships with those guys; we re­ally en­joy that kind of back and forth.”

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