DIFFERENT STROKES

Another vital part of the Slingshot ethos is variety – something Jackson believes creative people need, but are deprived of when working on long-running projects. “I’ve seen artists get burnt out,” he says. “If I’d asked the team at Freestyle to design another band, they’d have probably jumped off the roof: ‘No, please don’t ask. I want to go and draw space pirates, or whatever.’ Then you do that for nine months, and you don’t want to draw space pirates any more. I know people say you’ve got to focus on one thing and do it well, but I think it’s about keeping the creative juices topped up, and variety allows you to do that.”