Planet of at­tack


En­ric Al­varez on com­pet­ing with the big boys, and the in­her­ent dan­ger of self-fund­ing a project on this scale: “Hon­estly speak­ing, there’s no way an in­de­pen­dent stu­dio like us can af­ford this, so we had to sit down and think care­fully about the whole thing. About the project, about the de­sign, about the fi­nanc­ing, about the kind of game we wanted to put on the mar­ket, and the real pos­si­bil­i­ties we had to make it hap­pen. The first thought we had was, ‘OK, this has to be a game that di­rectly talks to gamers. We don’t want any in­ter­me­di­ary fac­tion. We are alone, we are run­ning a risk, let’s ini­ti­ate a dia­logue with cus­tomers.’ The dig­i­tal distri­bu­tion which is now pos­si­ble al­lows us to do that.”

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