FIND YOUR DENIM TRIBE
Choose your allegiance, then get to know the labels worth investing in
the street-style maven
She prides herself on finding the next big things before anyone else. Case in point: Ksenia Schnaider’s Demi-denims – part shorts, part jeans, all cool. Pair with woven knits and skate-inspired extras.
the nostalgic blue-jean baby
Relaxed Rachel Comey or Jesse Kamm denim is at the centre of her uniform. If you ask who her icon is, she’ll say Jane Birkin or Jeanne Damas. Basket bag preferable.
the “fashion with a capital F” crew
Her knack for mixing pop-bright Loewe, Nike and high-street hits with very expensive Vetements denim is just one of her many wardrobe skills.
the Diy-inspired devotee
She takes her denim frilled, frayed and falling to pieces – but she prefers someone else to do the fraying. Catch her in top-to-toe looks by Marques’almeida and Jacquemus.