Everyone’s new favourite designer is making a case for grown-up ruffles
You know you’re onto a good thing when your first industry fan is Net-a-porter’s retail fashion director Lisa Aiken. New Zealand native Maggie Hewitt met Aiken in 2016 while showing her debut collection at Mercedes-benz Fashion Week Australia. Fast-forward a year and the 23-year-old’s label is stocked at David Jones, Saks and (naturally) Net-a-porter, and is a firm favourite among the street-style set.
It’s not hard to see why. Aesthetics aside, Maggie Marilyn fills a hole in the market: forward-thinking, high-quality and sustainable fashion at an affordable price point. “I didn’t want to design pieces that were so expensive you were scared to wear them,” says Hewitt. “I wanted to create clothing I could afford, that my friends could afford. So the perfect trench, the perfect denim jacket, the perfect slip dress – all those wardrobe staples – then every season I’ll build on that.”
Growing up sharing clothes with her three sisters and mum has honed Hewitt’s instinct for what women want and her understanding of the kind of girl who’s increasingly seeking out her powerfully feminine designs. “She’s a dreamer, quietly confident, a feminist but still openly vulnerable. There’s this real sense of lightness and optimism.” With orders flying in from everywhere, including the US and Middle East, and a rapturous response to the latest collection, trust us when we say this isn’t the last you’ll hear of Maggie Marilyn.
Flared denim with raw hems BUY NOW: or deconstructed shirt dresses with Victoriana ruffled sleeves.
Pants, $610, Maggie Marilyn, net-a-porter.com