ELLE (Australia) - - Beauty -


Na­tive Texan Bri­anna Lance is a mu­si­cian and fash­ion de­signer now based in NYC. The self-cen­tric mes­sage be­hind Perry’s new scent res­onated with her. “I think there’s a prob­lem with women hav­ing to live up to un­re­al­is­tic stan­dards right now,” she says. “The idea of be­ing your au­then­tic self is a re­ally re­fresh­ing one.”


A model, artist and body-pos­i­tiv­ity ac­tivist, Felic­ity Hay­ward says it’s self-love that gives a woman her beauty. “She’s not a stereo­typ­i­cal size, or size the world says you have to be to be pretty, but what is pretty? It’s sub­jec­tive,” says Perry.


Artist and ac­tivist Mar­i­lyn Rondón is also the author of the chil­dren’s book Why Does Mommy Have

Tat­toos?, which is de­signed to teach kids about di­ver­sity and self-love. “Be­ing around Felic­ity [Hay­ward] for the shoot gave me a new con­fi­dence and per­spec­tive on how to love my­self,” Rondón says. “The fra­grance makes me feel pow­er­ful – it’s like putting on an­other layer of strength.”


At­tor­ney and fash­ion blog­ger aren’t vo­ca­tions that ap­pear to­gether on most CVS, so Blake Von D al­ready has the unique box ticked. “We’re liv­ing through what feels like a so­cial and po­lit­i­cal renaissance,” Von D says. “Our roles in so­ci­ety as women are con­stantly evolv­ing – women have in­creas­ing op­tions. This cam­paign is boldly telling women it’s okay to try it all and be it all. I hope it en­cour­ages some­one to be the most un­apolo­getic ver­sion of them­selves.”


“Ren is one of my favourites,” says Perry of La-based trans­gen­der model Ren Spriggs. “She has an amaz­ing story – when she tran­si­tioned, she found her­self lik­ing all of these stereo­typ­i­cal male things, like her love of video games. She felt bad about it. But it was so­ci­ety say­ing what was male or fe­male, and that’s just a con­struct. She re­alised that it’s the woman that makes a woman.”

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