MEET KATY’S CO-STARS

@breez_lance

Native Texan Brianna Lance is a musician and fashion designer now based in NYC. The self-centric message behind Perry’s new scent resonated with her. “I think there’s a problem with women having to live up to unrealistic standards right now,” she says. “The idea of being your authentic self is a really refreshing one.”

@felicityhayward

A model, artist and body-positivity activist, Felicity Hayward says it’s self-love that gives a woman her beauty. “She’s not a stereotypical size, or size the world says you have to be to be pretty, but what is pretty? It’s subjective,” says Perry.

@calientechica

Artist and activist Marilyn Rondón is also the author of the children’s book Why Does Mommy Have

Tattoos?, which is designed to teach kids about diversity and self-love. “Being around Felicity [Hayward] for the shoot gave me a new confidence and perspective on how to love myself,” Rondón says. “The fragrance makes me feel powerful – it’s like putting on another layer of strength.”

@blakevond

Attorney and fashion blogger aren’t vocations that appear together on most CVS, so Blake Von D already has the unique box ticked. “We’re living through what feels like a social and political renaissance,” Von D says. “Our roles in society as women are constantly evolving – women have increasing options. This campaign is boldly telling women it’s okay to try it all and be it all. I hope it encourages someone to be the most unapologetic version of themselves.”

@renbeep

“Ren is one of my favourites,” says Perry of La-based transgender model Ren Spriggs. “She has an amazing story – when she transitioned, she found herself liking all of these stereotypical male things, like her love of video games. She felt bad about it. But it was society saying what was male or female, and that’s just a construct. She realised that it’s the woman that makes a woman.”