Re­think your beauty rou­tine with next-gen­er­a­tion serums.

ELLE (Australia) - - Contents -

IF THERE WAS ONE MVP OF BEAUTY – the sin­gle most pow­er­ful, com­plex­ion-chang­ing, ver­sa­tile prod­uct in any skin­care ar­se­nal – it would be the serum. By virtue of its liq­uidy (usu­ally wa­ter- or oil-based) for­mu­la­tion, serum can de­liver ex­tremely small mol­e­cules of con­cen­trated ac­tive in­gre­di­ents much more deeply into skin than any mois­turiser can. “Some peo­ple think it sounds com­pli­cated, but a serum only takes sec­onds to use,” says Man­hat­tan der­ma­tol­o­gist Dr Whit­ney Bowe. “And it’s the one step I say to never skip, be­cause it makes the most mean­ing­ful changes in the skin.” While most of us, bar­ring the odd K-beauty en­thu­si­ast, prob­a­bly own only one of these wa­tery won­ders, am­pli­fied ben­e­fits can be de­rived from a broader se­lec­tion – that is, a sort of serum wardrobe, with op­tions to ro­tate in and out de­pend­ing on what your skin needs on any given day.

“The skin is very re­spon­sive to life­style changes, as well as to what’s hap­pen­ing in the body,” says der­ma­tol­o­gist Dr Mis­bah Khan. “You might wake up with red­ness or puffi­ness af­ter a salty meal or too many glasses of wine the night be­fore, or your pores might ap­pear a lit­tle big­ger at cer­tain times of the month. Us­ing a tar­geted serum can help ad­dress, or even pre­vent, these changes.” So if you know you’re prone to break­outs a few days be­fore your pe­riod, for ex­am­ple, you can strate­gi­cally switch to an acne-bat­tling serum; or if you’re trav­el­ling to a dry cli­mate, in­tro­duce a hy­drat­ing serum to help your skin from man­i­fest­ing any ill (flaky, dull) ef­fects.

Now that serums are in­creas­ingly be­ing for­mu­lated to tackle spe­cific is­sues rather than just uni­ver­sal signs-of-age­ing woes, build­ing an à la carte menu has never been eas­ier. And there’s no need to make ad­just­ments any­where else in your rou­tine. “A cleanser is in con­tact with your face for only mo­ments,” says Bowe, “and your mois­turis­ers just sit on the sur­face rather than re­ally div­ing into skin, so you can get tar­geted re­sults just by tweak­ing your serum – which is the real work­horse – and leav­ing ev­ery­thing else alone.” Should you be tempted to cut cor­ners, though, know that a serum alone doesn’t make for an ef­fec­tive skin­care reg­i­men. “Cleans­ing is key, be­cause if you don’t have a clean face, noth­ing you put on af­ter­wards will pen­e­trate,” says Lon­don-based fa­cial­ist and In­sta­gram sen­sa­tion Caro­line Hirons. “And you need to top ev­ery­thing off with a mois­turiser for best re­sults. Your serum is your un­der­wear and out­fit, but your mois­turiser is the coat. It seals the deal.”


Nix­ing a break­out doesn’t mean dry­ing out your whole face. The most ef­fec­tive serums nour­ish the skin’s bar­rier while also erad­i­cat­ing clogged pores and black­heads. CLIN­IQUE’S Anti-blem­ish So­lu­tions Blem­ish + Line Cor­rect­ing Serum was cre­ated for adults look­ing to pre­vent not just acne, but also fine lines, com­bin­ing gen­tle hy­dra­tors with sal­i­cylic acid in a fra­grance-free for­mula. BAREMINERALS Blem­ish Rem­edy Anti-im­per­fec­tion Serum con­tains zinc to com­bat ex­cess oil pro­duc­tion, as well as mead­owsweet ex­tract to quell ir­ri­ta­tion.


Any num­ber of of­fend­ers can cause sen­si­tive skin to act up – al­ler­gies, lack of sleep, cos­metic pro­ce­dures – but thank­fully, sooth­ing serums are some of the fastest-work­ing in the cat­e­gory. TAMMY FEN­DER Quin­tes­sen­tial Serum – with skin-bar­rier-pro­tect­ing avo­cado oil and an­ti­in­flam­ma­tory ex­tracts of rose, and frank­in­cense – is a long

time Elle-edi­tor favourite for calm­ing vir­tu­ally any com­plex­ion freak-out. MU­RAD Sen­si­tive Skin Sooth­ing Serum fights that tight feel­ing of stressed skin with mois­tur­is­ing, elas­tic­ity-fos­ter­ing gly­col­ipids, nour­ish­ing lecithin and chill-out in­gre­di­ents such as chamomile and ar­nica. DIOR has cre­ated a set of five serums, tar­get­ing ev­ery­thing from de­hy­dra­tion to over­ac­tive oil pro­duc­tion, that are meant to be mixed and matched as needed. The brand’s Cap­ture Youth Red­ness Soother serum is for­mu­lated with cot­ton pep­tides to al­le­vi­ate ir­ri­ta­tion and pro­tect against environmental ag­gres­sors.


To give thirsty skin – cul­prits in­clude air­plane travel, cold weather and boozy nights – a deep drink, seek out serums con­tain­ing the gold-stan­dard mois­ture-lock­ing in­gre­di­ent hyaluronic acid (HA). But take note: be­cause HA mol­e­cules draw wa­ter from the en­vi­ron­ment, these prod­ucts should be ap­plied to damp skin and fol­lowed with mois­turiser to pro­vide last­ing hy­dra­tion. (Most can also be lay­ered on top of an­other serum.) LA MER The Re­vi­tal­iz­ing Hy­drat­ing Serum en­dows skin with a dewy sheen via the brand’s sig­na­ture fer­mented al­gae brew. CAUDALIE Pre­mier Cru The Elixir de­liv­ers a dose of polyphe­nol-dense resver­a­trol, along with two types of HA: one plumps fine lines on the sur­face, the other helps skin cells deep in the der­mis re­tain mois­ture over time.


Ac­cord­ing to Pin­ter­est stats, searches for lu­mi­nos­ity boost­ing “vi­ta­min C serum” in­creased by 3,379 per cent in 2017. But there are many more ways to glow: L’ÔREAL PARIS Age Per­fect Cell Re­newal Ad­vanced Re­gen­er­at­ing Serum stim­u­lates sur­face skin-cell re­newal to keep com­plex­ions soft and re­flec­tive. SK­INCEU­TI­CALS C E Ferulic is beloved by der­ma­tol­o­gists for its abil­ity to even out skin tone and speed heal­ing and col­la­gen pro­duc­tion af­ter laser treat­ments. With two sep­a­rate for­mu­las de­signed to com­bine in every pump, CLARINS Dou­ble Serum brings to­gether skin-lov­ing plant ex­tracts, in­clud­ing the of-the-mo­ment turmeric, to am­plify that cov­eted lit-from-within ef­fect. “If you’re wor­ried about tack­ling dull­ness that comes from pig­men­ta­tion, look for prod­ucts con­tain­ing niaci­namide,” says Hirons. And for a pre-party (or post­flight) SOS to en­liven drab skin? “Just get a serum/ oil hy­brid and mas­sage the be­je­sus out of your face.” For a gen­tle ex­fo­li­a­tion, try FREEZEFRAME Hy­per White, which em­ploys a blend of pa­paya en­zymes and amino acids to gen­tly fade brown spots.


“Firm­ing is the hard­est thing to achieve once you’ve gone slack,” says Hirons. But don’t aban­don hope; the lat­est high-tech serums pro­vide se­ri­ous lift. JURLIQUE Firm­ing and Tight­en­ing Serum har­nesses the power of beech tree-de­rived pep­tides and tapi­oca starch to smooth and tighten. TRIL­OGY Age Proof Nu­tri­ent Plus Firm­ing Serum in­creases long-term sup­ple­ness with po­tent botan­i­cals like avo­cado, evening prim­rose and marula oils, while an­tiox­i­dant-packed mul­berry gives skin ex­tra smooth­ing. MUKTI Age De­fi­ance Day Serum comes equipped with all-nat­u­ral, na­tive ex­tracts like kakadu plum, and vi­ta­mins to boost mois­ture and re­lax mus­cle con­trac­tion. For a fast fix, Hirons sug­gests a good cleanse and a light acid peel, fol­lowed by an oil. “Oil­based serums tend to give a more im­me­di­ate form­ing ef­fect than wa­ter-based serums do,” she says.

1. Anti-blem­ish So­lu­tions Blem­ish + Line Cor­rect­ing Serum, $60, CLIN­IQUE, clin­ 2. Blem­ish Rem­edy Anti-im­per­fec­tion Serum, $61,BAREMINERALS, Quin­tes­sen­tial Serum, $256, TAMMY FEN­DER, Sen­si­tive Skin Sooth­ing Serum, $75, MU­RAD, mu­ 5. Cap­ture Youth Red­ness Soother, DIOR, $162, david­ 6. The Re­vi­tal­iz­ing Hy­drat­ing Serum, $340, LA MER, david­ 7. Pre­mier Cru The Elixir,$127, CAUDALIE, Age Per­fect Cell Re­newal Ad­vanced Re­gen­er­at­ing Serum, $49.95, L’ORÈAL PARIS, 1300 659 359 9. C E Ferulic, $188.30, SK­INCEU­TI­CALS, adore­ 10. Dou­ble Serum,$135, CLARINS, david­jones.com11. Hy­per White, $69, FREEZEFRAME, price­ 12. Firm­ing and Tight­en­ing Serum, $95, JURLIQUE, 13. Age-proof Nu­tri­ent Plus Firm­ing Serum, $44.95, TRIL­OGY, 14. Age De­fi­ance Day Serum, $109.95, MUKTI OR­GAN­ICS, muk­tior­gan­

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.