ELLE (Australia)

ALL GOOD THINGS…

- @JUSTINE_CULLEN

I was 14 years old the day I first walked into the ELLE magazine offices, in the same building I write this from now. It was a daunting place, full of beautiful, glamorous, purposeful women. I was fresh from the ‘burbs and the only time I’d ever known women to look so beautiful, glamorous and purposeful was on TV – Maddie on Moonlighti­ng, Angela in Who’s The

Boss? – but even they weren’t nearly as cool as this. The editor was terrifying. I hadn’t caught my breath before she sent me on a mission to take some Chanel bags to a shoot across town. “Guard them with your life,” she warned, without a hint of warmth or irony in her tone. Petrified, I got in a cab – my first ever without my mum – and dragged the bags to the shoot. In the studio, photograph­er Graham Shearer and his wife, ELLE’S French fashion director Pasha Merk – an iconic and imposing duo in Australian fashion – were shooting Elle Macpherson. At one point, for quite a long time, Elle wasn’t wearing a top. I thought it was the height of sophistica­tion that no-one seemed mildly interested in this fact. I was allowed to sit at the table for lunch, so obviously that was the moment when I knew I’d made it. I don’t think I said anything except, “Yes, thank you” for the entire day. “Would you like some salad?” “Yes, thank you.” “Tape these shoes.” “Yes, thank you.” No-one has ever been so appreciati­ve about being ordered to pick up a chicken and sundried tomato focaccia (it was 1990). I thought I’d died and gone to heaven, and so my fate was sealed.

That version of ELLE eventually closed down, but the internatio­nal editions were always my favourite magazines and I subscribed to them, saved for them, devoured them. They were my beacon of what to wear, read, do, listen to and think. The ELLE woman – someone who was as spirited and smart as she was stylish, and probably had a filthy sense of humour – was the woman I desperatel­y wanted to be. Eventually I was an editor myself (maybe not quite so terrifying, but 10 years of interns may beg to differ) and when I heard a rumour that the company I worked for was thinking about relaunchin­g ELLE into the Australian market, I became a woman possessed in my determinat­ion to get the gig. It’s no spoiler to say that I did, and here we are.

That was five years ago and I am so proud of what we’ve done in that time. It’s been a real thrill to head up a magazine as committed to women as ELLE is, at a time that women have found their voices and banded together to fight for our rights in a way we never had before. It’s been an honour to edit a magazine that is allowed to be brave and playful – I’m rememberin­g the mirror issue where we allowed the reader to be our cover star, the Gemma Ward flip cover with 35 different possibilit­ies, the image of Nicole Trunfio breastfeed­ing that went around the world. I’ve loved every minute of it.

It’s now time for me to hand the baton on to someone else while I enter the next phase of my life. I do so with almost overwhelmi­ng love – for this masthead, the team who make it, and the audience who love it as much as I always have – and also quite a lot of fear, as being the editor-in-chief of ELLE, or wanting to be, has been a part of my identity long before it was ever a reality. I’m not quite sure I know who I am without it. But that’s part of the wonder of being a woman, isn’t it? Growing and evolving in ways you never knew to plan for. And the best bit of all is that now I get to be a reader and fan of ELLE again. My bet is I’ll love it even more.

LOVE,

“IT’S NOW TIME FOR ME TO HAND THE BATON ON TO SOMEONE ELSE”

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