THE game-changers

Meet Monday Haircare, a New Zealand-based brand that was born out of founder Jaimee Lupton’s desire for salon-quality hair products at an accessible price point. After growing frustrated with the lack of options, she decided to create an entirely new haircare category: premium products with shelfie-worthy, sustainable packaging that you could pick up at your local supermarket. Lupton partnered up with former school friend and ELLE covergirl Georgia Fowler to help bring the brand to life. “Monday is about making quality haircare available to everyone,” says Fowler. “It’s about bringing together a band of trailblazing women to be part of a progressive, fun brand that wants to do good for the world, which is why all our bottles are made from recycled plastic.” Not surprisingly, the reaction on social media has been fundamentally positive since the brand’s official launch in March. “The range currently consists of Repair, Volume, Sensitive and Smooth formulas, both as a shampoo and conditioner,” says Fowler. “Everyone will find a favourite – my mum is loving the Volume products, my sister loves the Smooth and I use the Repair to undo the damage from heat styling on shoots and protect against split ends.” Smooth Shampoo and Conditioner, $20 each,

MONDAY HAIRCARE, coles.com.au