DUCATI UNICA

Bologna launches factory custombuild programme

No, the printers haven’t been on the sauce – that really is a blue Panigale V4 Superleggera – and it came straight from Ducati like that. The Bologna firm has set up a new high-end factory customisation scheme called Ducati Unica, allowing a limited number of customers to specify some rather slick OE options on a new Ducati or Scrambler model. Obviously you’ll be able to spec up a heap of sweet Ducati Performance bolt-ons but the Unica programme goes much further than that, with the firm offering “precious materials, dedicated finishes, special colours…”

It’s run by the firm’s Centro Stile design department, and you actually get a dedicated designer and technician who will work with you on the project. The end results will be properly unique – or unica – pieces of exotic moto-art.

It all starts with your Ducati dealer. They’ve all been primed on how the scheme will work and can get your Unica project started. Couple of words of warning – the firm says it will only accept requests that are ‘considered to be in line with the values of the brand’ – perhaps ruling out your dreams of a Panigale V4 with fake-fur Urban Tiger Fireblade bodywork. Secondly, there’s no mention of pricing. We guess if you have to ask how much, you might not be in line with the values of the programme either.

But if you’ve finally found that wallet of 1500 Bitcoins from 2011, get down to the dealer now and sign yourself up for a lime-green camo Streetfighter with carbon wheels, a pink Öhlins-clad Scrambler or, yes, a blue Superleggera. It makes sense.