It’s not about the beats

“Just like the little kid in The Matrix, don’t focus on bending the spoon; instead, bend the space around it.

“Music is all about tension and release, and that goes for engineering and production as well. The most minimal drum beat can have insane impact if it’s in the right rhythmic pocket, or comes in just at the right time in the song. It might not be about what the beat sounds like, but when it hits, or how it interacts with the music in the production. Sequencing, arrangement, songwriting and other attributes can make your beat amazing.”