Classy wine labels mean glass half full
A NEW study has shown that there could be more to wine than tantalising our tastebuds.
Researchers have revealed that descriptions and information found on wine labels are influencing our drinking decisions.
The study, which was published in the Food Research International Journal, discovered that consumers can be lured by likeable labels and pay more for a bottle accompanied with tasteful text.
Project leader, Associate Professor Sue Bastian, said wine labels had the ability to alter our emotions and leave a positive influence on wine selection and consumption.
“Cleverly written wine and producer descriptions can evoke more positive emotions, increasing our positive perception of the wine,” she said.
“The importance of wine labels and label information has been widely studied and it’s been clearly shown that they represent useful information which influences consumer choice.”
The study found presentation was key to captivating potential consumers, with information about the winery’s history and positive comments on the wine pulling people in.
All these factors are carefully considered by the Bellarine Peninsula’s Baie Wines when putting together the flawless fine print.
After more than a decade in the industry, the family-owned and operated business emphasised the importance of a perfectly presented bottle.
“People want to connect with you … they want to know who you are and what you do,” said Baie Wines co-owner sales and marketing co-ordinator Nadine Kuc.
“It’s important for us to give a hint of our ethos and our emotional connection to each wine through our labels.
“Our focus is to provide a description of what the wine tastes like.”