Geelong Advertiser

WOOLIES’ FOOD POSTS Q1 UPTICK

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WOOLWORTHS is expected to continue its recent resurgence with strong growth in first-quarter food sales.

The supermarke­t giant is set to release its quarterly report today and Citi analysts say its positive trading momentum improvemen­ts in its range and promotiona­l activities will offset the lower fresh produce prices that have stymied sales growth at fierce rival Coles.

Coles last week cited lower fruit and vegetable prices when it unveiled a continued sales slowdown.

Citi has forecast Woolworths’ crucial comparable supermarke­t sales to rise 5.1 per cent, up from a 0.7 per cent lift in the same period a year ago. That marked the start of the group’s turnaround in sales.

Coles’ comparable food and liquor sales rose only 0.4 per cent, significan­tly lower than a 1.8 per cent lift in the same period a year ago. “(Woolworths supermarke­ts’) like-for-like sales growth will be driven by an increase in items per basket and transactio­n growth as the company wins back biggerbask­et shoppers,” a note from Citi analysts Bryan Raymond and Craig Woolford said.

But the analysts say the group’s discount department store Big W will continue to be a drag.

“Big W is likely to remain challenged as the company invests in price and new merchandis­e gradually rolls out to stores,” they wrote.

They forecast Big W’s like-forlike sales to contract 6 per cent, due to its own turnaround efforts and competitio­n from Kmart.

Kmart’s comparable sales grew 4.9 per cent in the first quarter.

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