Don’t be a Grinch

Geelong Advertiser - - BUSINESS BEAT -

WITH just over five weeks to go un­til Christ­mas, the dec­o­ra­tions are up, the plum pud­dings have hit the su­per­mar­ket shelves, the let­ter­box is start­ing to see a trickle of Christ­mas cat­a­logues and, yes, it’s be­gin­ning to look a lot like Christ­mas.

Apart from the fes­tive light­ing and glit­ter, Christ­mas also makes me think about those less for­tu­nate and what role small busi­ness can — and I be­lieve should — have in show­ing some heart and gen­uine com­mu­nity sup­port.

So why should small busi­nesses think about sup­port­ing a char­ity at Christ­mas?

Be­cause giv­ing back to the com­mu­nity is not only good for the soul, it can also be good for the bot­tom line.

It shows your busi­ness is aware of the com­mu­nity you op­er­ate in and, put sim­ply, that you care.

In cor­po­rate speak, you can “im­prove brand so­cial eq­uity”, which will po­ten­tially grow sales and in­crease your pro­file. Less cor­po­rate, and be­ing in­volved in char­i­ta­ble sup­port en­ables you to con­nect peo­ple, at­tract and re­tain great tal­ent, and de­liver tan­gi­ble so­cial im­pact in the com­mu­ni­ties where we live and do busi­ness.

One fac­tor to think about is the rise of the millennial and the num­ber of them that you ei­ther have — or will have — in­volved in your busi­ness.

It seems mil­len­ni­als are

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.