Geelong Advertiser

We think beans are magic

- KAREN COLLIER

COFFEE-OBSESSED Victorians have been named the nation’s biggest latte lovers.

And caffeine addicts are giving their hip pockets a roasting, paying an average $3.75 for small cups of favourite brews.

Data from payment platform Square reveals almost half of Victorian purchases this year were for lattes.

Flat whites and cappuccino­s are our next most popular fixes.

Square analysed several million transactio­ns for takeaway and sit-in coffee this year at hundreds of outlets that use its payment technology.

Inclusive of all sizes, Victorians’ average cup spend was $4.09 for a latte; $4.04 for a cappuccino and $3.99 for a flat white.

The research found the average spend differed widely depending on where you buy.

Coffee connoisseu­rs in North Melbourne splurged an average $4.59 for a latte across all sizes, an area snapshot found, compared with $4 in Geelong and $3.80 in Bendigo.

“The findings vary significan­tly between the inner suburbs and those further out from metropolit­an Melbourne,” Square’s Australian country manager Ben Pfisterer said.

“The higher cost of doing business in the inner city such as increased rent, fit-outs and operationa­l expenses are likely contributo­rs.”

Customers in some suburbs could also favour bigger sizes.

While the traditiona­l latte and flat white remained top choices, tastes were evolving.

“We’ve seen a surge in popularity in new alternativ­es, such as lattes infused with matcha and chai.”

 ??  ??

Newspapers in English

Newspapers from Australia