Geelong Advertiser

As privacy fears grow, survey reveals few trust Facebook

- JOHN ROLFE

MOST Australian­s do not trust Facebook and four in five users fear their informatio­n could be hacked.

Just 15 per cent of the population are confident Facebook will keep their personal data secure, according to the national YouGov Galaxy survey done before the emergence of the Cambridge Analytica scandal, which revealed sensitive informatio­n was harvested from more than 50 million Facebook profiles and used to target US voters with tailored advertisem­ents.

“If the survey was re-run now I’d say the level of trust in Facebook would have slumped significan­tly – and it was starting from a low benchmark,” said YouGov Galaxy manag- ing director David Briggs.

The survey, commission­ed by News Corp Australia, found 62 per cent of Australian­s do not trust Facebook and 84 per cent say they should be able to opt out of having their informatio­n stored.

Given millions of Australian are using Facebook every day, the level of trust in it was “phenomenal­ly low”, Mr Briggs said.

University of WA senior research fellow David Glance said Australian­s were “waking up to how much informatio­n they are leaking through Facebook”.

“Facebook built a platform, they don’t really know how it’s being used by bad actors and don’t really know how to control that,” said Associate Professor Glance, who recently took steps to lock down his personal data on Facebook and sold his $30,000 of shares in what was, until recently, the world’s fifth-largest company.

Its business model was based on collecting as much informatio­n about users as possible “and exploiting it”, he said.

Facebook has detailed data on about 16 million Australian­s. Many have provided their date of birth, credit card details and names of relatives. Some users have discovered Facebook has logs of their phone calls and text messages.

While there is a growing awareness that it tracks other sites you visit on the internet, what is less well known is Facebook recently began using facial recognitio­n to identify users in photos.

The YouGov Galaxy poll found even a majority of Millennial­s do not trust Facebook.

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