Geelong Advertiser

Fat cats access footy seats tickets for fraction of cost compared with fans

- PETER ROLFE

STATE Government bureaucrat­s have access to cheaper tickets to the footy than the general public in a sweetheart deal struck by the AFL.

The AFL has been urged to make reserved seats cheaper for ordinary fans after confirming it regularly passed on premium seats to a commercial partner, to be sold at a fraction of the face value.

Prime seats at the MCG and Etihad Stadium, which cost fans $54, are being sold for $31 to members of a rewards scheme recently probed by the Australian Securities and Investment­s Commission.

Several government department­s confirmed public servants qualified for AFL reserved seat savings via social club membership­s with My Rewards and its affiliate Pegasus Group.

AFL Fans Associatio­n presi- dent Gerry Eeman said shortchang­ed supporters would be unhappy they paid more than others to secure seats.

“Reduced prices are always welcome; however, we much prefer when reductions are made available to all,’’ Mr Eeman said.

“A lot of fans won’t appreci- ate knowing that there is a parallel pricing system that they can’t access.”

The AFL’s Jay Allen said clubs were no worse off from the deal.

“The AFL have commercial partnershi­ps in place to engage new audiences, build the match-day experience and get as many fans to games as possible,’’ Mr Allen said. “These partnershi­ps do not affect any club ticketing allocation.’’

It is believed the AFL was unaware of last year’s ASIC charges and fines against My Rewards Internatio­nal until contacted. My Rewards Internatio­nal did not return calls.

Newspapers in English

Newspapers from Australia