Geelong Advertiser

Enterprise fuels optimism

-

THERE’S something happening in Geelong right now.

There’s a vibrancy and energy that is intoxicati­ng — marking a fresh and exciting new era for this great city we call home.

For generation­s our city has been a melting pot of innovation, invention, creativity and industry.

The great names that drove change and set the scene for the city that we know today would, I’m sure, be proud of Geelong’s evolution and developmen­t.

Right now it feels like Geelong is on the cusp of a steep change — a change that’s so palpable it’s taking shape in not just our physical environmen­t, but in our psychologi­cal state of being.

For the past four years the Geelong Chamber of Commerce has conducted the annual Geelong Survey of Business Trends in collaborat­ion with Deakin Business School.

Interestin­gly, over that time surveys have revealed a marked shift in perception­s that people have about Geelong and its future prospects.

There is a strong element of optimism that is shining through in a city that has had its fair share of knocks in the past.

While there is still much work to do to bring all in our community along on the journey, it’s strikingly apparent that there has never been a better time to invest in our city-region and to take the time to celebrate all that has been — and all that will be — into the future.

Geelong has many voices — and that’s cause for celebratio­n. In a region that is vastly diverse, with many differing prospects and opportunit­ies, we need to encourage and embrace those voices to ensure that all in our community are heard and that our great cityregion is the ultimate beneficiar­y.

Right now is also a time of nervous anticipati­on and excitement in our city for the many businesses and individual­s that have put themselves forward for scrutiny by an independen­t panel of judges in the 2018 Deakin University Geelong Business Excellence Awards.

The awards are core to the mission of the Geelong Chamber of Commerce, providing a means to publicly celebrate and recognise those businesses, leaders and entreprene­urs making a difference in our community.

Our “unsung heroes” is an expression we hear all too often associated with many different fields of endeavour.

While the term may seem trite to some, it is fitting to take a moment in our quest for the summit to consider the many homegrown businesses and leaders within our community that quietly go about their work each day while building the foundation­s for tomorrow — for they are truly worthy of the title “unsung heroes”.

But there’s a divisive element emerging in Australia at the moment that is diverting attention and muddying the waters.

The national debate about reforms to the banking industry and corporate tax cuts has created division and tension in the community and demonised business owners as antiworker and anti-fair play.

In Geelong about 96 per cent of all businesses are small businesses with fewer than 10 employees.

These small businesses are the backbone of our economy. They are the ones providing our young people with their first job and first pay packet.

They are the ones supporting our local footy and netball teams.

They are the ones that give back to the community in spades through their volunteer work and practical support for local initiative­s.

On July 26 dozens of businesses, leaders and entreprene­urs in our region will be recognised and their contributi­ons celebrated publicly at a gala presentati­on dinner for the Deakin University Geelong Business Excellence Awards.

With about 600 people expected to attend, it will be a night to remember as we showcase our hardworkin­g business community — the ones that are making an indelible mark on Geelong’s future and shaping our history right now. Bernadette Uzelac is Geelong Chamber of Commerce CEO. Twitter: @GeelongCha­mber

 ??  ?? JUDGES’ PICK: Children’s fashion label Oishi-m, last year’s Business of the Year, at the Geelong Business Excellence Awards.
JUDGES’ PICK: Children’s fashion label Oishi-m, last year’s Business of the Year, at the Geelong Business Excellence Awards.
 ??  ??
 ??  ??

Newspapers in English

Newspapers from Australia