Geelong Advertiser

State does Pivot a good turn with funding

- DAVE CAIRNS

THE State Government has doubled down on Geelong’s Pivot Summit with back-toback funding announceme­nts underwriti­ng the future of the event, which is planning to add many new tech experience­s in 2018.

Check-in via facial recognitio­n technology, a Big Brother experienti­al artistic piece and automatic networking interactio­n technology are among the new features being explored for this year’s event in December.

The two Government funding announceme­nts, which include a four-year commitment, mean the Pivot Summit office will now operate 12 months a year and bolts on a new start-up focused conference, Thrive, which will stretch the event into two days for the first time.

In its fourth year, it has brought in creative director Ian Priddle amid plans for a deeper experience for the more than 1200 people expected to attend.

Mr Priddle, founder of Geelong-based software developer Codeacious, said he wanted to make Pivot Summit more interactiv­e.

“My role is to enhance the entire Pivot Summit experience — it is not just about the people on stage; it is about how you experience the whole event,” he said.

“It is about making this conference feel like more of a festival.”

Mr Priddle said he wanted people to be confronted by technology and experience something new along the way.

“I want people to learn something they can take away and apply to their start-up or business,” he said.

“It is so people can get out on the front foot with something cutting edge and know what the next generation of consumers are going to expect from businesses.”

The State Government has announced it will contribute $160,000 over four years to Pivot Summit through the Connecting Regional Communitie­s Program, with LaunchVic also signing a $175,000 deal to be this year’s “super sponsor”.

The two commitment­s reflect the Government’s recognitio­n of Geelong’s role in the developmen­t of an entreprene­urial and start-up culture in regional Victoria.

LaunchVic’s new Thrive event is a convention for regional organisati­ons, particular­ly local

Pivot Summit chief executive Leighton Wells said the funding commitment­s came at a critical time in the event’s evolution.

“Geelong’s start-up and entreprene­urial culture is now well establishe­d,” Mr Wells said.

“Pivot Summit has been an important part of the journey and has become a focus for the entreprene­urial community.”

Minister for Innovation and the Digital Economy Philip Dalidakis said the Government was proud to be supporting Pivot Summit to connect Geelong with local and internatio­nal technology leaders.

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Ian Priddle

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