Supermarket home brands a hit with young buyers
SHOPPERS feeling the costof-living squeeze are filling their fridges and pantries with supermarket home brand products.
Most grocery buyers now add private labels to trolleys every week, new research has found. Milk, cheese, yoghurt, bread, pasta, rice, fruit, vegeta- bles, meat and seafood are most popular.
Millennials are the most eager buyers (78 per cent), followed by Gen X (71 per cent), according to an Australian Private Label Trends report from online research tool Glow.
Baby boomers are the least likely to regularly buy (60 per cent), it suggests.
Glow chief executive Tim Clover said that in making their choice, consumers were deciding whether they saw enough benefit in a more expensive branded product.
It appeared older shoppers had more loyalty to wellknown brands that they had grown up with.
The report notes: “While the duopoly of Coles and Woolworths continues to dominate the market, challengers like Aldi have led the retail giants ROBYN Mair has lived with a serious spinal disorder for more than 25 years, and had hoped the National Disability Insurance Scheme would help her to live a better life.
Instead, Ms Mair said she has been knocked back from the NDIS three times.
She has lived with Scheuermann’s Disease since she was 14. The condition causes vertebrae to grow abnormally.
“I have constant pain in my back, a bulging disc and nerve pain. The condition has taken away a part of me,” Ms Mair, 42, said.
Ms Mair, who relies on a walking stick to move around and is on a disability pension, said the NDIS agency rejected her claim because her condition was not “severe enough”.
“The NDIS have said to me to contact them if my condition changes,” she said. “I just want to get out of the house.”
Community service or- to bolster their private label offerings in order to maintain margins and customer share.”
Most shoppers visit supermarkets two to three times a week, the research found.
While half of young shoppers believed home brand quality equalled name brands, only two in five baby boomers felt that was the case.
Older shoppers placed greater importance on ingredi- Reclink Australia, might host cooking classes, science experiments and craft classes.
“We want to foster social inclusion and show people that they are cared for,” Ms Kendrick said.
People under 65 living with mental health or a disability who aren’t accessing the NDIS are eligible. ents, origin of production and nutritional information when choosing between private labels and name brand competitors.
The results were based on opinions from a national sample of 2000 shoppers answering an online survey.
Coles recently divulged a goal of 40 per cent “own brand” sales in its supermarkets within five years. ces,” Ms Kendrick said.
The Diversitat program will be at The Healthy Living Centre, Norlane, between 10am and 2pm on August 18. Call Ms Kendrick on 5222 7275. The Addy wants to hear from you about your experiences with the NDIS. Email journo@geelong advertiser.com.au