AirAsia, Avalon in retail launch

AIRASIA has launched a new partnership that will allow travellers flying in and out of Avalon Airport to pre-order and collect duty-free items.

Hailed as an Australianfirst in airline-duty free store collaboration, the online shopping partnership was introduced at the recentlyopened Aelia Duty Free.

The partnership involving AirAsia’s e-marketplace Ourshop and Lagardère Travel Retail allows travellers to pre-order and collect dutyfree items from arrival and departure points in Australia.

“What used to be a 20minute shopping experience as travellers rush to their boarding gates is now 365 days of shopping indulgence at the tip of their fingers,” the head of acquisition at Ourshop, Hassan Choudhury, said.

Lagardère Travel Retail Pacific region chief executive Przemek Lesniak said the move was aimed at providing greater flexibility for travellers and giving them an ability to shop for international and local brands all year round.

“This is a new and exciting partnership developed with AirAsia, and we’re delighted to bring this to the Pacific region”, Mr Lesniak said.

“We believe it highlights endless benefits for our customers who choose to travel with AirAsia as it opens up a new world of accurate marketing, products and convenience within the travel retail sector.”

Lagardère Travel Retail’s Pacific partnership director, Josh Thompson, said Avalon Airport was the perfect location to launch the partnership due to the number of AirAsia guests travelling through the new terminal.