Geelong Advertiser

CROWD GETS INTO SPIRIT OF ZORALI

- Greenwood Cam and Elise

etta, otsteps ggy ound al BRIGHT spark is putting the finishing touches on na a special online hub of love, honesty, empowermen­t and support. Her blog, is for “women who are also a bit t of a hot mess trying to keep their minds sharp, hearts soft and positively change their slice e of the world”. Cooper is relaunchin­g the uplifting concept ept in mid-September. Follow @thishotmes­sau on Instagram. . OUTDOORSY duo

have successful­ly crowdfunde­d their new environmen­tally-friendly label, Zorali.

The former Ocean Grove pair shared their story in gt in June, seeking support for the novel venture that plants 10 trees for every product sold.

They needed buy-in from likeminded people to get the idea off the ground.

The donations flooded in, hitting the target of $300,000 and allowing Cam to move his former brand Monsta Surf in a fresh direction. Zorali officially launched on August 18.

With hemp hoodies, down jackets and merino gloves, the debut collection is designed for outdoor adventures that th end with sharing stories by the campfire.

“As our nation nat continues to grow, and our world becomes increasing­ly noise-filled and an busy, Australian­s are so primed to connect c with nature,” Cam says.

“We believe, believe our role is simply to get people outside out and having a good time.

“If we can do d this nature will take over, renewing the human spirit in the wonder and an beauty of the wild.”

Shop at zorali.com zor

David Koch John n Kim Cooper

 ?? Pictures: SUPPLIED ?? N New brand Zorali is the brainchild of Cam Gre Greenwood (left) and wife Elise (above). (a
Pictures: SUPPLIED N New brand Zorali is the brainchild of Cam Gre Greenwood (left) and wife Elise (above). (a
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