Geelong Advertiser

Price-gouging rife as online sellers pounce

- JENNIFER DUDLEY-NICHOLSON

HUNDREDS of dollars are being added to the price of everything, from workout equipment to whitegoods, amid claims unscrupulo­us businesses and private sellers are exploiting shoppers during the pandemic.

Massive mark-ups online have led to prices of more than $50 for liquid soap, $48 for a disposable face mask, $269 for dishwashin­g liquid, and even rusty dumbbells with asking prices of $200.

Choice campaigns and communicat­ions director Erin Turner said they were investigat­ing price-gouging.

She said there were two types of exploitati­on: retailers taking advantage of high demands and individual­s using digital platforms to list goods at outrageous prices. “We’ve seen a mix of retailers and individual­s try to take advantage of the situation on goods that people really value, whether that’s hand sanitiser, face masks, or gym equipment,” she said.

“We’ve been assessing the various policies of companies like eBay, Facebook and other online marketplac­es and we think they should be much stronger on this,” she said.

But Ms Turner said while raising prices could have terrible consequenc­es for consumers and supply, the practice was not illegal.

“Choice’s position is that it is deeply unethical,” she said.

“It is taking advantage of people at a time when we are all really vulnerable.”

A spokeswoma­n for the Australian Competitio­n and Consumer Commission said the watchdog was looking at allegation­s of unfair price rises, even though it had “no direct enforcemen­t power”.

An eBay Australia spokeswoma­n said the company had removed “hundreds of thousands of listings and blocked millions from appearing on the platform” to reduce attempt to fleece consumers.

The selling platform also restricted the sale of face masks, hand sanitiser, toilet paper and baby formula “to business sellers”, she said.

 ??  ?? MASSIVE MARK-UPS: Some sellers are hiking up prices of products in high demand.
MASSIVE MARK-UPS: Some sellers are hiking up prices of products in high demand.

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