38 ap­pli­cants for new CBD task­force


DOZENS of busi­ness lead­ers have thrown their hats into the ring to join a CBD task­force, to “guide” the City of Greater Geelong’s de­ci­sion-mak­ing.

When task­force nom­i­na­tions closed on Thurs­day night, the coun­cil had re­ceived 38 ap­pli­ca­tions.

All ap­pli­cants would join the task­force, the coun­cil con­firmed on Fri­day, as long as they met the re­quire­ments as “busi­ness own­ers/op­er­a­tors and com­mer­cial prop­erty own­ers from the 3220 post­code, who were not mem­bers of the Cen­tral Geelong Mar­ket­ing Com­mit­tee”.

“Given the im­por­tance of hav­ing an ac­cu­rate rep­re­sen

A NEW lounge in Geelong is serv­ing up a sweet way to un­wind, of­fer­ing creative cock­tails and de­li­cious desserts.

Sweet Cheeks pre­vi­ously traded as Stacked, a pan­cake bar that opened this year.

“Through COVID we re­ally tation of the di­verse busi­nesses and in­di­vid­u­als in cen­tral Geelong, all ver­i­fied ap­pli­cants will be ac­cepted into the task­force,” coun­cil econ­omy, in­vest­ment and at­trac­tion di­rec­tor Brett Lux­ford said.

“The aim of the task­force will be to pro­vide coun­cil with their en­tre­pre­neur­ial views, sug­ges­tions and feed­back re­gard­ing the CBD, par­tic­u­larly in the ar­eas of pub­lic trans­port, sat down and re­alised we needed to have a broader ap­peal,” Sweet Cheeks venue man­ager Nick Hawkes said.

Sweet Cheeks launched last week, with a Palm Springs-in­spired aes­thetic.

It is serv­ing up pan­cakes and desserts, and Mr Hawkes named the New York and Nu

CBD parking, the Cen­tral Geelong Mar­ket­ing Com­mit­tee, the Cen­tral Geelong mar­ket­ing levy and com­mer­cial rates.

“The task­force’s feed­back will pro­vide a valu­able per­spec­tive as coun­cil leads the com­mu­nity and CBD into a post-COVID-19 fu­ture.”

Mr Lux­ford con­firmed the coun­cil was yet to fi­nalise the task­force’s terms of ref­er­ence.

The Geelong Ad­ver­tiser tella cheese­cakes high­lights.

“Ev­ery­thing is made in­house from scratch by our pas­try chef,” he said.

Pa­trons can also en­joy unique cock­tails in­clud­ing espresso mar­ti­nis with salted caramel syrup, and lemon meringue bev­er­ages. as menu spoke to a num­ber of task­force nom­i­nees, in­clud­ing ma­jor de­vel­op­ers Bill Vot­saris and Cameron Hamil­ton, pub­li­can Cam O’Keefe and real es­tate di­rec­tor Michael De Ste­fano.

“Ob­vi­ously right now there are busi­ness chal­lenges,” Mr Vot­saris said.

“It’s a good time to tap into some of the ex­pe­ri­ence and knowl­edge that’s unique to the busi­ness com­mu­nity.”

“We saw it as an area where Geelong still had a lot more po­ten­tial,” Mr Hawkes said.

“Who doesn’t want to have cake to fin­ish the night? And we’re es­pe­cially fo­cus­ing on serv­ing nice, fresh cock­tails.”

Mr Hawkes said the venue planned to ex­pand to in­clude an out­door ter­race area, which

“From what I un­der­stand, there are no de­ci­sion pow­ers as­signed at all. It’s purely that they get some point of views and some ideas that might be things they haven’t thought of.”

Cr Eddy Kon­telj, who in­tro­duced a mo­tion to es­tab­lish the task­force at a June 30 coun­cil meet­ing, wel­comed the in­ter­est from busi­ness lead­ers.

“It is ex­tremely pleas­ing to see such a pos­i­tive and sig­nif­i­cant re­sponse to the call for nom­i­na­tions to join the CBD task force,” he said.

“The fact that nom­i­nees are will­ing to do­nate their valu­able time and ad­vice, is ob­vi­ously tes­ta­ment to their pas­sion and care for the CBD and its fu­ture.” he hoped would be open mid­spring.

Sweet Cheeks is on level one within the Bar Code venue at 71 Yarra Street. It is open from 5pm Wed­nes­day to Fri­day, and from noon Satur­days and Sun­days. To book, call 5223 2083 or con­tact Sweet Cheeks via so­cial me­dia.


DE­LI­CIOUS: Sweet Cheeks head pas­try chef Jen San­tos with desserts choc dulce de leche, rasp­berry cheese­cake and Nutella cheese­cake.

Ap­pli­cants in­clude (from left) Bill Vot­saris, Cam Hamil­ton, Cam O’Keefe and Michael De Ste­fano.

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