Turn­ing pedal power into so­lar power

Geelong Advertiser - - BUSINESS -

A NEW app, backed by cy­cling great Stu­art O’Grady, has been launched with the am­bi­tion of dis­rupt­ing the tra­di­tional char­ity fundrais­ing model.

De­vel­oped in Ade­laide, So­lar Cy­clist’s pur­pose is to de­liver so­lar power to com­mu­ni­ties that do not have ac­cess to re­li­able elec­tric­ity.

By link­ing the app to their Strava ac­counts, users are able to keep track of the dis­tances they ride. Each month, the app con­verts the kilo­me­tres into watts of so­lar power. A pay­ment is then made to char­ity part­ners to in­stall a cor­re­spond­ing num­ber of so­lar pan­els on homes and hos­pi­tals in dis­ad­van­taged re­gions around the world.

So­lar Cy­clist gen­eral man­ager Luke Lombe said the gam­i­fi­ca­tion of char­i­ta­ble do­na­tions had the po­ten­tial to rev­o­lu­tionise the fundrais­ing model. For­mer Olympic gold medal­list O’Grady has been named as a brand am­bas­sador.

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