PRO SHOP: LATEST EQUIPMENT

THE new line of Titleist 718 irons – featuring the powerful distance and ultra-forgiveness of AP1, the tour-proven consistency of AP2, and the introduction of AP3, the longest, fastest Titleist players iron ever – provides dedicated golfers with the breakthrough technology and proven performance that have made Titleist the No.1 iron on the PGA Tour since 2005. Titleist’s 718 iron lineup offers six models – AP1, AP2, AP3, T-MB, CB and MB – precisely engineered to meet the performance requirements of players at every level of the game.

Ranging from the maximum distance and maximum forgiveness AP1 to the classic muscle back MB, the 718 line offers an iron model for every golfer and according to Titleist golfers can “expect more” from the range. More distance, forgiveness and proven performance.

“718 is about maximizing MOI and ball speed, while maintaining the proper launch, trajectory and shot-stopping control that players need to hit greens more consistently. Irons are scoring clubs. It’s about hitting your number and stopping the ball close to the pin,” said Director of Titleist R&D Irons Development Marni Ines.

Possessing a look and feel that golfers will instantly recognise as Titleist, the easy to hit 718 AP1 is longer and more forgiving than the previous model. Featuring a new progressive construction incorporating hollow-body long irons and cavity back mid- and short-irons the AP1 utilises a thin face for increased ball speed. And specially placed high-density tungsten lowers the centre of gravity (CG) for a higher launch and increases Moment of Inertia (MOI) for improved performance on mis-hits.

Blending the best of the AP1 and AP2 to deliver what Titleist calls “the longest, fastest Titleist player’s iron ever” the new AP3 offers a unique combination of distance, forgiveness, look and feel. The player preferred shape delivers control, while the hollow-blade construction and unsupported L-Face insert produce distance and high launch. And an average of 84.9 grams of tungsten per head helps increase MOI.

“We’re giving you the distance and forgiveness of a game improvement iron packed into the look and feel of a player’s iron,” said Vice President of Marketing, Titleist Golf Clubs Josh Talge of AP3.

Since debuting in 2008, the AP2 has garnered a strong following among golfers from PGA Tour winners to social players thanks to its tour preferred shape, forged feel and forgiveness that belies the club’s size. The 718 AP2 raises the model’s performance again through further improvements to the innovative technologies the AP2 name is synonymous with.

Like the other AP models the new AP2 uses high-density tungsten, with new tungsten caps co-forged into the perimeter of the head to combine with the iron’s perimeter weighted design for maximum forgiveness and MOI in a profile preferred by the world’s best players. High-strength steel is used in the thinner face insert which works together with a similarly thinner forged body to increase both launch angle and ball speed, enhanced further by an improved CG progression throughout the set.

The multi-material T-MB was initially developed as a player’s utility iron. 718 T-MB converts the impressive long-iron performance of its predecessor into a full iron set with outstanding distance, high launch and forgiveness in a traditional muscle back shape and style. The T-MB’s hollow back construction and thin face flex more at impact for distance, while the highest amount of tungsten per head in the 718 range is precisely placed in the heel and toe of the iron for optimal trajectory.

As a pioneer of the player’s cavity iron category it comes as no surprise that Titleist delivers a classic cavity-back profile capable of complete ball-flight control in the form of the 718 CB, which also offers forgiveness thanks to co-forged tungsten placed in the perimeter, raising MOI and progressive CG throughout the set.

The final model in the 718 range is already a major winner after Justin Thomas claimed major glory with a set of 718 MBs, which are forged from carbon steel and feature muscle-back weighting located precisely behind the sweet spot for magnificent feel and feedback. Once again Titleist has strategically placed the CG in each iron to allow even greater shotmaking control from the truly classic muscle-back blade design.

THE FINAL MODEL IN THE 718 RANGE IS ALREADY A MAJOR WINNER AFTER JUSTIN THOMAS CLAIMED MAJOR GLORY WITH A SET OF 718 MBS …

Available in Australian and New Zealand golf shops beginning September 29. SRP: 718 AP1: $189 per iron (steel); $229 per iron (graphite). 718 AP2, AP3, CB and MB: $249 per iron (steel); $289 per iron (graphite). 718 T-MB: $369 per iron (steel); $409 per iron (graphite). Contact: For more information, including full specifications of each model, visit, www.titleist.com.au/718 or call 1800 660 535.