Performance for the planet

Allbirds and adidas have announced a collaborative project to accelerate solutions to reduce the 700M metric tons of carbon dioxide emitted by the footwear industry annually. The partnership aims to innovate on manufacturing and supply chain processes in addition to exploring renewable material resources, resulting in the creation of the lowest carbon footprint ever recorded for a sport performance shoe. To achieve this goal, adidas and Allbirds will open the doors to each other’s suite of sustainable innovations and unlock the opportunity to set a new industry standard in the fight against climate change. Allbirds have already opensourced the green-EVA foam at the core of SweetFoam™ it uses for its soles. Read more at good.net.nz