Small changes, big difference

What is the Rainforest Alliance seal?

The Rainforest Alliance seal means that farmers follow more sustainable farming practices that protect the environment, improve their livelihood, and promote human rights of farm workers. It is a symbol of shared responsibility and collective action – one that reinforces the beneficial impacts of responsible choices, all the way from farms and forests to supermarket checkout.

Why is a little green frog used for the symbol?

Frogs are an indicator species whose presence represents a healthy ecosystem. When we no longer see frogs, we know that the environment is compromised. That’s why we ask you to #FollowTheFrog – to make choices that help, not hurt our planet. September 21–27 marks the official Rainforest Alliance #FollowTheFrog campaign, which encourages you to look out for the little green frog seal to shop sustainably. This isn’t only limited to one week, though – do this year round to make a little choice and a little change.

How is Dole helping?

Dole is committed to putting people and the planet at the heart of everything the company does. Dole recently announced the Dole Promise, a global company initiative that aims to increase access to sustainable nutrition, and decrease food waste, packaging waste and carbon emissions for the benefit of its stakeholders, employees, customers, and the planet. All Dole fresh pineapples and Ecuador bananas sold in New Zealand feature the Rainforest Alliance Certified™ seal – a mark of the efforts Dole takes to produce its products sustainably. Find out more about the Dole Promise at dolenz.co.nz.

Find the Archey’s frogs to be in to win

There are 10 Archey’s frogs hiding in this colouring-in image, find them and be in to win some delicious Dole products plus an eco pack filled with sustainable goodies. Go to good.net.nz/competitions to enter.