Fender Jaguar
Appearing in music stores in a striking range of custom colours in addition to the regular Sunburst finish, Jaguars first arrived in mid-1962 and topped the price list of Fender’s solidbody electric guitar line at $379.50 – a major difference in cost at the time when compared with its $259.50 Stratocaster and $209.50 Telecaster. But Strats and Teles were the popular choice behind the burgeoning rock music scene of the mid to late 60s as far as Fenders go, and the Jaguar subsequently fell into relative obscurity.
Jaguars did, however, prove to be a popular choice for surf musicians in the early 60s – The Beach Boys’ Carl Wilson being one notable player – and were generally marketed in order to appeal to the younger and apparently more adventurous generation. Early advertisements for the Jaguar show some impressive, albeit eye-watering, double tasking: one man is pictured playing a Jaguar while riding a surfboard, and another ad depicts a motocross rider in mid-air with a Jag strapped to his back!
Although inheriting some obvious similarities from Fender’s second most expensive guitar at the time, the Jazzmaster (priced at $349.50), such as the ‘tremolo’ system and an offset body shape, Jaguars are markedly different in terms of sound and feel. Their 24-inch scale length – as opposed to the Jazzmaster’s 25.5-inch scale length – is, in fact, more similar to Gibson’s electric guitars. A bridge mute assembly installed on Jaguars as standard (although rarely used because it offered little control and often detuned the guitar) further sets the two instruments apart, while the Jaguar’s unique ‘saw-tooth’ pickups produce a distinctively thinner, brighter and characteristically detailed tone. A ‘strangle’ switch located next to the pickup on/off switches on the control panel of the upper treble bout thins out the sound by way of engaging a capacitor/filter.
The Jaguar’s ‘lead’ and ‘rhythm’ circuit controls are spread across three chrome panels and might appear somewhat busy or confusing at first, but they may simply be thought of as a means to instantly swap between the different volume and tone settings of the front pickup: the back pickup is disabled in ‘rhythm’ mode, and in ‘lead’ mode the ability to switch both pickups on or off independently is activated (with ‘strangle’ switch engage optional).
The Jaguar fell so far out of favour during the 60s and early 70s that in 1975 Fender discontinued it altogether. However, it
Jaguars were marketed to appeal to the younger, apparently more adventurous generation
became a guitar of choice for many, often leftfield players who later discovered its charms (including their relatively low price!) on the vintage market. Following the Jaguar’s abandonment, Fender has since reintroduced its former flagship on several occasions due to an ever increasing demand, thanks in part to such notable guitarists as Marc Ribot, Tom Verlaine, Johnny Marr, Kurt Cobain and John Frusciante. Even Jimi Hendrix was known to strap on a Jag occasionally!
Nowadays, it seems as if there is a Jaguar for everyone with Fender currently offering the guitar in a wide variety of pickup configurations and colour options across its Custom Shop, American Professional, American Vintage, Artist, Classic and Squier ranges. [RB]