ON THE MARKET
HOW IMPORTANT IS MARKETING YOUR PROPERTY FOR SALE AND IS IT REALLY WORTH THE INVESTMENT? IN ASSOCIATION WITH CENTURY 21
Selling your home may well be one of the largest transactions you will ever make, and naturally, you want to achieve the highest return possible. While some vendors may initially shy away from the expense involved in marketing their property for sale, the benefits of investing in a strong strategy can be huge. A favourable financial outcome is one reason a marketing plan makes good business sense. The other is a quick, efficient sale. The more exposure your property receives, the more
interest it will generate, which will increase competition and turn that ‘for sale’ sign into ‘sold’. The best place to start is by seeking out an agent who not only has a strong database, but also maintains a line of contact with clients. They will know who your potential buyers are and will leverage their relationships and expertise to match appropriate buyers to your home. An experienced agent will also know how and when to ramp up momentum, which is critical to a successful sale. Charles Tarbey, Chairman of Century 21 Australia, advises that “Even if there is substantial interest in a property within the first week or two, the intensity of a marketing campaign should not be reduced.” Essentially, you are campaigning your home, so keep interest in your property alive right through to the sale.
A MULTI-MEDIA APPROACH
The ‘for sale’ sign perched outside your property is the first step to generating interest, especially among those who are looking specifically in your area. When it comes to building a marketing strategy with your agent, using a combination of both traditional and digital tools will ensure your property is centre-stage where buyers are looking. Of course, the more intricate the marketing strategy, the more expensive it will become. Ultimately, it comes down to how strongly you want to push for a sale. As Mr Tarbey says: “Most sellers will want to avoid paying a lot to advertise their home, however, the most expensive advertising can generate that one extra buyer needed to create serious competition.”