1 Find the perfect idea
The process of determining what the cover image could be is a workshop in itself. For me, multiple ideas are explored and refined. The jacket of a book is the primary visual tool for sales, so there can be much feedback from the publisher on what it feels will work best in selling the book. I lean towards iconic imagery with a clean silhouette, so that it can read easily both from a crowded shelf in a bookstore, or as a small image for an online retailer’s website.