3 You’ve got to feel some­thing first

ImagineFX - - Workshops -

Art trans­mits emo­tion. The best de­sign is the one that com­mu­ni­cates the most pow­er­ful ex­pe­ri­ence. If you want the viewer to feel some­thing, you have to feel it first. That feel­ing will trans­mit to the viewer like a rub­ber ball bounc­ing off a wall. The harder you throw it, the harder it'll bounce. Like­wise, the more you feel the idea, the more the viewer will, too. As Howard Pyle rec­om­mended, project your­self into the pic­ture. Leap through the frame and live inside the pic­ture.

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