Always judge a book by its cover
That old adage about never judging a book by its cover? Ignore it. The cover is the most important page of the book as far as you’re concerned and that’s no less the case in today’s world of ebooks and Kindle. “A book cover must grab the reader’s eye and convey at a glance the heart of the story inside,” says renowned fantasy illustrator Todd Lockwood. “The most important thing is that it has a focal point, what I call ‘the Star of the Painting’ – the one significant element or character that you see first, giving the viewer a point of entry into the illusion. This is usually achieved by concentrating the most contrast at that point in the image.”
A cover must grab the reader’s eye and convey at a glance the heart of the story inside. It must have a focal point