ImagineFX

Kirsten Zirngibl

Here’s what the artist gained from the 2015 workshop

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Can you sum up the most important aspect of 1FW?

The workshop is more about giving you “permission” to go out on your own. There are a lot of psychologi­cal roadblocks in addition to practical ones, and the workshop addressed them.

How was the mentorship?

The instructor to attendee ratio was excellent, and the instructor­s were friendly and very approachab­le. There were also formalised one-onone consultati­ons and I got a lot out my conversati­ons with instructor­s.

What did you learn?

I learned that finding your business model is an evolutiona­ry process, and something that guides you as much as you guide it. Developing a business model is like developing a personal art style, and there’s a dance between the two.

What skills have you gained?

How to better manage social media, and how to make an elevator pitch [explaining an idea or service in a short amount of time]. I learned a lot of great leads on making and selling prints, the elements of a successful Kickstarte­r, social tips for convention sales and some helpful tax advice.

What have you done in direct response to 1FW?

I got slammed with a lot of client work right before the workshop, and have been busy making art for other people since. But I’m finally getting the high-profile clients I’ve wanted since I was a student, and decided to build a relationsh­ip with them before going off on my own. That way I could keep my foot in the door and have some steadier income if I need it in the future.

Kirsten is a concept artist and illustrato­r living in San Diego, interested in writing and world-building. www.kirstenzir­ngibl.com

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