Kirsten Zirn­gibl

Here’s what the artist gained from the 2015 work­shop

ImagineFX - - Imagine Nation -

Can you sum up the most im­por­tant as­pect of 1FW?

The work­shop is more about giv­ing you “per­mis­sion” to go out on your own. There are a lot of psy­cho­log­i­cal road­blocks in ad­di­tion to prac­ti­cal ones, and the work­shop ad­dressed them.

How was the men­tor­ship?

The in­struc­tor to at­tendee ra­tio was ex­cel­lent, and the in­struc­tors were friendly and very ap­proach­able. There were also for­malised one-onone con­sul­ta­tions and I got a lot out my con­ver­sa­tions with in­struc­tors.

What did you learn?

I learned that find­ing your busi­ness model is an evo­lu­tion­ary process, and some­thing that guides you as much as you guide it. De­vel­op­ing a busi­ness model is like de­vel­op­ing a per­sonal art style, and there’s a dance be­tween the two.

What skills have you gained?

How to bet­ter man­age so­cial me­dia, and how to make an el­e­va­tor pitch [ex­plain­ing an idea or ser­vice in a short amount of time]. I learned a lot of great leads on mak­ing and sell­ing prints, the el­e­ments of a suc­cess­ful Kick­starter, so­cial tips for con­ven­tion sales and some help­ful tax ad­vice.

What have you done in di­rect re­sponse to 1FW?

I got slammed with a lot of client work right be­fore the work­shop, and have been busy mak­ing art for other peo­ple since. But I’m fi­nally get­ting the high-pro­file clients I’ve wanted since I was a stu­dent, and de­cided to build a re­la­tion­ship with them be­fore go­ing off on my own. That way I could keep my foot in the door and have some stead­ier in­come if I need it in the fu­ture.

Kirsten is a con­cept artist and il­lus­tra­tor liv­ing in San Diego, in­ter­ested in writ­ing and world-build­ing. www.kirsten­zirn­

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