14 Understand the production value of a piece of concept art

All artists have a gut instinct to make their work as visually appealing as possible. However, it can help to shift this point of view when it comes to evaluating the worth of concept art pieces. A concept artist may deliver a piece of line work that has a significant impact on the level artist’s task. You could then say that the line work has a high production value, because it makes a strong contribution to the overall production efficiency across different departments.