XPRESSO DELIGHT
The suggested decline of the coffee sector is not a concern for Xpresso Delight’s co-founder Stephen Spitz.
“To a certain extent Xpresso Delight is protected from this. Our focus is in the corporate space. We transplant the café experience directly into the workplace and employees and visitors don’t need to leave their place of work when they want a cappuccino. Our mission is to change the way they experience their coffee at work.
“We are arguably one of the largest franchise networks providing this type of service across the country.”
Xpresso Delight has estimated it has less than one per cent market share so its potential for new clients and franchisees is, says Spitz “almost endless.”
He points out there are significant losses of productivity every year due to coffee breaks. “Our solution keeps the staff from having to take a ‘coffee walk’ to find their favourite brew. It is right there in front of them and they can use a break out room, their office or outside area to enjoy it.
“Increasingly businesses see their employees as assets not an expense so looking after those assets is their number one priority.”
The opportunity to provide top quality products Spitz believes sits nicely with the consumer perception that independent coffee shops and cafes deliver not just a more personal experience but better quality coffee.
“This is our USP. We provide our clients with a very real coffee experience. The bond and understanding our franchisees have with their clients cements this relationship. We take a lot of care to ensure our coffee blend is as good if not better than road side cafes which keeps our clients for years,” says Spitz. Selecting the beans is an extensive and detailed process which is why the brand has dedicated coffee roasting facilities in both Australia, NZ and the US, tailored to each country’s specific palette.
“We only use 100 per cent gourmet arabica coffee blends for our clients which is not available anywhere else outside of our franchise network,” says Spitz.