CAPTURING THE BUSINESS BUCKS CONT.

is that many IT managers are purchasing consumer notebooks and getting consumer-level support, needing to send laptops out to service depots when there are issues, resulting in employee downtime and risk around sensitive data. With a Framework Laptop, the IT manager can instead quickly and easily swap a module to resolve an issue without the computer ever leaving the building.

We’ve also found the deep customisation and upgradability to be a draw. With Framework Laptops, not only can the company customconfigure processor, memory, storage and OS selection, but can even choose what ports they would like on their laptops and change them as needed.

Finally, one of the biggest reasons we see businesses moving to Framework Laptops is to achieve ESG goals and reduce their environmental footprint.

For many businesses, the computers they are buying and replacing on three-year cycles are some of the most environmentally damaging activities they are engaging in. With Framework Laptops, they have the ability to lengthen their replacement cycles, reducing both cost and environmental impact.

LXF: As a challenger brand, how will Framework deal with after sales support? Do you plan to offer longer warranties for business orders?

NP: Extended warranties are an area we are currently exploring. In addition to guides and documentation, we have a support team that handles contacts and resolves end user issues. As we continue to grow the Framework for Business programme, we’re adding additional dedicated support resources focused on business customers.

LXF: Are you looking to trial PC-as-a-service or leasing rather than buying outright? NP: Device-as-a-service (DaaS) isn’t something we plan to offer directly, but we have worked with managed service providers (MSPs) who offer DaaS and find that Framework Laptops are uniquely well suited for that model.

LXF: Are you considering other business products? NP: With the success and growth we’re seeing on the Framework Laptop, we are confident that the mission and product philosophy is resonating with customers.

This is a mission we will continue to bring across more categories of computing and electronics as we go.

LXF: Given how quickly your batches sell out, is Framework considering significantly increasing production volumes?

NP: Especially with the massive response we’ve seen on Framework Laptop 16, we are working with our suppliers to continue to increase our product capacity. In the meantime, the Framework for Business team has units reserved to be able to offer to businesses to enable pilots. With the Framework Laptop 13 (13th-Gen Intel Core), we’re now shipping most orders directly from inventory within five business days, and that is the target we aim to achieve for all of our products.