To MacFor­mat, the UK’s best-sell­ing Ap­ple mag­a­zine

Mac Format - - WELCOME - Christo­pher Phin Ed­i­tor-in-Chief ed­i­tor@macfor­

he lat­est launch event from Ap­ple felt spe­cial. How­ever much I re­spect Ap­ple’s abil­ity to grad­u­ally per­fect a prod­uct over half a dozen gen­er­a­tions, we all love it when it does some­thing au­da­cious such as the launch of the orig­i­nal Mac­in­tosh or the first iMac.

This lat­est event echoed those flag-in-the-sand mo­ments, and not just be­cause it was held in the very same lo­ca­tion where both of them were launched. I find Ap­ple is pretty hon­est with us, re­ally; among the su­perla­tives and per­ceived hy­per­bole, it gen­er­ally ac­knowl­edges, tac­itly, if what it’s launch­ing is noth­ing more than a well-ex­e­cuted evo­lu­tion of an ex­ist­ing prod­uct, keep­ing its pow­der dry for when it has some­thing big to talk about.

Time, ap­pro­pri­ately, will tell if the Ap­ple Watch should be spo­ken of in the same terms as the Mac­in­tosh, the iPod or the iPhone, but it’s un­doubt­edly an ex­cit­ing time to be in the Ap­ple world.

Also this month: join me in say­ing goodbye to Ian, MacFor­mat’s reviews ed­i­tor for six years, whose paean to his beloved Mac­Book ends this is­sue.


Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.