To MacFormat, the UK’s best-selling Apple magazine
he latest launch event from Apple felt special. However much I respect Apple’s ability to gradually perfect a product over half a dozen generations, we all love it when it does something audacious such as the launch of the original Macintosh or the first iMac.
This latest event echoed those flag-in-the-sand moments, and not just because it was held in the very same location where both of them were launched. I find Apple is pretty honest with us, really; among the superlatives and perceived hyperbole, it generally acknowledges, tacitly, if what it’s launching is nothing more than a well-executed evolution of an existing product, keeping its powder dry for when it has something big to talk about.
Time, appropriately, will tell if the Apple Watch should be spoken of in the same terms as the Macintosh, the iPod or the iPhone, but it’s undoubtedly an exciting time to be in the Apple world.
Also this month: join me in saying goodbye to Ian, MacFormat’s reviews editor for six years, whose paean to his beloved MacBook ends this issue.