ICloud hack

Hundreds of ‘celebrity’ iCloud users saw their account security undermined in September as hackers used social engineering and research-based techniques to get hold of personal images. Apple said the hack was not a result of a major attack on the iCloud infrastructure, but of attacks on individuals. The case focused on user names, passwords and security questions, the company advised iCloud customers to use strong passwords and enable two-step verification. Online commenters advised choosing fake answers to Apple’s security questions that couldn’t easily be researched online.

The hires mirror the extent to which Tim Cook’s Apple is reaching out for talent from outside the tech industry, following 2013’s recruitment of former Burberry CEO Angela Ahrendts to lead retail, while former YSL CEO Paul Deneve is now VP Special Projects.