IPhone sets records, but does it

Ap­ple sets new launch week­end sales records with iPhone 6; ‘Bendgate’ fail to dent the suc­cess

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pple sold over 10 mil­lion new iPhone 6 and iPhone 6 Plus mod­els in three days fol­low­ing their Septem­ber 19 launch. iPhone cus­tomers once again waited out­side Ap­ple re­tail stores world­wide on the day, and the new Ap­ple smart­phones sold out fast.

“Sales for iPhone 6 and iPhone 6 Plus ex­ceeded our ex­pec­ta­tions for the launch week­end, and we couldn’t be hap­pier,” said Tim Cook, Ap­ple CEO. “We would like to thank all of our cus­tomers for mak­ing this our best launch ever, shat­ter­ing all pre­vi­ous sell-through records by a large mar­gin.”

Bar­clays an­a­lysts es­ti­mate Ap­ple will sell over 61 mil­lion new iPhones by the end of the year – up from last year’s 51 mil­lion sales in three months.

Ap­ple has not re­vealed which of its new iPhones are sell­ing fastest, though on­line ad net­work Chi­tika es­ti­mates iPhone 6 sales may ex­ceed those of the iPhone 6 Plus by eight to one in the US. It’s pos­si­ble sales of the larger de­vice were af­fected by sup­ply. “While our team man­aged the man­u­fac­tur­ing ramp bet­ter than ever be­fore, we could have sold many more iPhones with greater sup­ply,” Cook said.

Com­peti­tors took ac­tion, with Sam­sung bring­ing for­ward its Note 4 launch: “The pos­i­tive re­ac­tion from con­sumers to those two Ap­ple


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