or Jack Leonard, Macs are central to the direction of his professional life. “I use Macs for both design and development,” he says. “And they work a charm, catering for really power-hungry apps. I design websites, apps, brands and anything I can put my mind to, really. I believe in expression through minimalism – let the brand define itself. I’m currently working freelance for a NewYork/ Connecticut firm.”
Impressively, Jack doesn’t rest on his laurels, though. “When I’m not working for clients, I work on growing my business. I develop apps for iOS and am learning Swift, Apple’s new language. I’m also in the middle of launching a website. And I’m the editor-in-chief/lead design for a college publication, which was nominated for the Student Media Awards for Design!”
FThe key tool for all this work is his 27-inch iMac. “It runs all my apps seamlessly and has a beautiful screen that’s hard to beat. I use a MacBook Pro if I need to work on the go. My iPad mini and my iPhone are at the centre of my ‘iEcosystem’, and I use those devices to pretty much run my life, between creating to-do lists on Clear and checking emails, managing social media accounts, invoicing clients and so on.
“I suppose you could say that the Mac is my tool of choice for expressing my creativity.”
“My 27-inch iMac runs all my apps seamlessly and has a beautiful screen that’s hard to beat”
Jack is also really passionate about music, and this is great choice for an affordable microphone.
Jack has always been an Apple user, starting with a black MacBook in 2008 and an iPad in 2010. That said, he’s not all impressed with the design of iOS these days. “While I love Jony Ive’s product designs, I don’t truly admire his interface design. I think that OS X Yosemite is beautifully designed, but I can’t say the same about iOS 7 or 8.”
There’s lots that he does like, of course “I’m excited about the way they’re working to create seamless integration between the two OSes, with features such as Handoff and iCloud tabs.”
Jack is also excited for the release of the Apple Watch. “I think it disrupts an industry. It truly is the definition of a ‘nascent device’. I also think it could be exceptionally useful. The one Apple product I would really like to see unveiled in the future is a Retina Thunderbolt display for my iMac.”