Blue Nessie

Mac Format - - APPLEPROFILE -

or Jack Leonard, Macs are cen­tral to the di­rec­tion of his pro­fes­sional life. “I use Macs for both de­sign and de­vel­op­ment,” he says. “And they work a charm, cater­ing for re­ally power-hun­gry apps. I de­sign web­sites, apps, brands and any­thing I can put my mind to, re­ally. I be­lieve in ex­pres­sion through min­i­mal­ism – let the brand de­fine it­self. I’m cur­rently work­ing free­lance for a NewYork/ Con­necti­cut firm.”

Im­pres­sively, Jack doesn’t rest on his lau­rels, though. “When I’m not work­ing for clients, I work on grow­ing my business. I de­velop apps for iOS and am learn­ing Swift, Ap­ple’s new lan­guage. I’m also in the mid­dle of launch­ing a web­site. And I’m the ed­i­tor-in-chief/lead de­sign for a col­lege pub­li­ca­tion, which was nom­i­nated for the Stu­dent Me­dia Awards for De­sign!”

FThe key tool for all this work is his 27-inch iMac. “It runs all my apps seam­lessly and has a beau­ti­ful screen that’s hard to beat. I use a Mac­Book Pro if I need to work on the go. My iPad mini and my iPhone are at the cen­tre of my ‘iE­cosys­tem’, and I use those de­vices to pretty much run my life, be­tween cre­at­ing to-do lists on Clear and check­ing emails, man­ag­ing so­cial me­dia ac­counts, in­voic­ing clients and so on.

“I sup­pose you could say that the Mac is my tool of choice for ex­press­ing my cre­ativ­ity.”

“My 27-inch iMac runs all my apps seam­lessly and has a beau­ti­ful screen that’s hard to beat”

Jack is also re­ally pas­sion­ate about mu­sic, and this is great choice for an af­ford­able mi­cro­phone.


Jack has al­ways been an Ap­ple user, start­ing with a black Mac­Book in 2008 and an iPad in 2010. That said, he’s not all im­pressed with the de­sign of iOS th­ese days. “While I love Jony Ive’s prod­uct de­signs, I don’t truly ad­mire his in­ter­face de­sign. I think that OS X Yosemite is beau­ti­fully de­signed, but I can’t say the same about iOS 7 or 8.”

There’s lots that he does like, of course “I’m ex­cited about the way they’re work­ing to cre­ate seam­less in­te­gra­tion be­tween the two OSes, with fea­tures such as Hand­off and iCloud tabs.”

Jack is also ex­cited for the re­lease of the Ap­ple Watch. “I think it dis­rupts an in­dus­try. It truly is the def­i­ni­tion of a ‘nascent de­vice’. I also think it could be ex­cep­tion­ally use­ful. The one Ap­ple prod­uct I would re­ally like to see un­veiled in the fu­ture is a Retina Thun­der­bolt dis­play for my iMac.”

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